Rebranding Every day life lets Not do that
In the age of social media, where everyone strives to be a creator, influencer, or trendsetter, it's no surprise that mundane aspects of everyday life are being repackaged and presented as groundbreaking trends. TikTok, in particular, has become a hotbed for this phenomenon. Let's take a closer look at a few of these so-called trends: underconsumption, de-influencing, and crunchy moms, and call them what they truly are – just living. Underconsumption: Living on a Budget The latest buzzword making the rounds is "underconsumption." Sounds fancy, right? In reality, it's just a new way of saying "living on a budget." For generations, people have been managing their finances carefully, prioritizing needs over wants, and making do with less. It's called being financially responsible, not a revolutionary trend. Rebranding basic money management as underconsumption does a disservice to those who have been practicing it out of necessity, not for the sake of a